While some people might call it a mid-life crisis, we like to think of it as a mid-life renewal. In 2001, after more than a decade of success, our founder, Steve Crandall, closed his international consulting business to try something new. As a high-powered securities attorney and Chief Investment Strategist for Chase Manhattan in New York, he’d had a great run but he was ready for something more meaningful.
As fate would have it, a local arts organization was looking for help with a tribute video. It was the 20th anniversary of their artistic director and, while Steve had little experience, he dove into the project with a passion that can only come from decades of repressed creativity. He even filmed the Governor using a small consumer camera and a Radio Shack microphone. How he pulled it off we still don’t quite know but the result was nothing less than spectacular. When the video was shown the audience laughed and cried and gave a five-minute standing ovation. Steve was hooked, ProMotion was born, and our principle of charitable giving was established.
But the story doesn’t end there. We had to make a living and figure out how to fund all those pro-bono and discounted projects for non-profits. And that’s when fate stepped in again.
The email hit the inbox a little after 6pm on a Friday evening. Starbucks was looking for a company to convert a VHS to a DVD that one of their partners could take with them to London the next morning. Naturally, we jumped on the opportunity even offering to drive down and pick up the tape. After authoring the DVD we went online and found the most recent annual report, picked up the current branding and used that to build a custom menu and DVD label. And to top it all off, we created a custom package and threw in some tasty candy.
Starbucks was blown away before they even saw the disc and a long-term partnership was born. Today we work with Starbucks to develop corporate communications that keep senior leadership in touch with hundreds of thousands of partners worldwide.
And, we continue to use our commercial success to support non-profit and charitable causes.
Success is a journey, not a destination
Work should be fun
We should take care of each other
Our clients are our partners
The earth should be nurtured
Diversity makes us stronger
Accessibility is a fundamental right
We have an obligation to give back
Creativity is a collaborative process
Experience is no substitute for heart
We believe in the generosity of spirit
Steve Crandall, JD, CLVS, CME
Chris Tiedemann, ASTC
Michela Berg, CHRM
Michela’s talent and work ethic were evident from her first contact with ProMotion Holdings as a marketing intern in 2010. Since then her careful management of her responsibilities led to her promotion to the position of general manager in 2013 and President in 2020. Michela holds a BA in Business Administration and holds a certificate in Human Resources Management from the University of Washington.
Sarah Fitzgibbon, CCR
Sarah’s passion for excellence in her own court reporting makes her a natural fit for managing client experience for court reporting and deposition services at B&A Litigation Services. Sarah earned her Bachelor’s in Business Administration in 2010. After obtaining her BA, she enrolled at the College of Court Reporting. Sarah was PMHG’s staffing supervisor until she earned her CCR.