It started with a vision and a single disc.
While some people might call it a mid-life crisis, we like to think of it as a mid-life renewal.  In 2001, after more than a decade of success, our founder, Steve Crandall, closed his international consulting business to try something new.  As a high-powered securities attorney and Chief Investment Strategist for Chase Manhattan in New York, he’d had a great run but he was ready for something more meaningful.

As fate would have it, a local arts organization was looking for help with a tribute video.   It was the 20th anniversary of their artistic director and, while Steve had little experience, he dove into the project with a passion that can only come from decades of repressed creativity.   He even filmed the Governor using a small consumer camera and a Radio Shack microphone.   How he pulled it off we still don’t quite know but the result was nothing less than spectacular.  When the video was shown the audience laughed and cried and gave a five-minute standing ovation.   Steve was hooked, ProMotion was born, and our principle of charitable giving was established.

But the story doesn’t end there. We had to make a living and figure out how to fund all those pro-bono and discounted projects for non-profits. And that’s when fate stepped in again.

The email hit the inbox a little after 6pm on a Friday evening. Starbucks was looking for a company to convert a VHS to a DVD that one of their partners could take with them to London the next morning. Naturally, we jumped on the opportunity even offering to drive down and pick up the tape. After authoring the DVD we went online and found the most recent annual report, picked up the current branding and used that to build a custom menu and DVD label. And to top it all off, we created a custom package and threw in some tasty candy.

Starbucks was blown away before they even saw the disc and a long-term partnership was born. Today we work with Starbucks to develop corporate communications that keep senior leadership in touch with hundreds of thousands of partners worldwide.

And, we continue to use our commercial success to support non-profit and charitable causes.


Success is a journey, not a destination

Work should be fun

We should take care of each other

Our clients are our partners

The earth should be nurtured

Diversity makes us stronger

Accessibility is a fundamental right

We have an obligation to give back

Creativity is a collaborative process

Experience is no substitute for heart

We believe in the generosity of spirit

Leadership Team

Steve Crandall, JD, CLVS, CME

Steve Crandall, JD, CLVS, CME


PMHG’s attorney principal, Steve is a graduate of Seattle University School of Law, is past president of the Washington Court Reporters Association, and is a former member of the Green River Community College court reporting and captioning program’s Program Advisory Committee. He holds the Certified Legal Video Specialist certification (CLVS) from the NCRA and served on the NCRA CLVS Council, which establishes standards and oversees testing requirements for legal videographers. Steve was faculty for the NCRA trial technology certificate program, is a Trial Director certified trainer, and holds the LiveNote Certified Multimedia Expert (CME) designation.
Chris Tiedemann, ASTC

Chris Tiedemann, ASTC


PMHG’s technology principal, Chris is one of Washington state’s leading experts on technology in litigation and has designed and taught continuing legal education seminars for local and state bar associations, as well as for many law firms and professional associations, locally and across the country.  He has been an invited speaker at the University of Washington Law School and the Seattle University School of Law.  Chris has written articles on the effective use of technology in the courtroom, which have been published in the King County Bar Bulletin.  He has more than 25 years of experience in trial consulting and is highly skilled in organizing and managing complex litigation, with a demonstrated ability to meet demanding deadlines.
Michela Berg, CHRM

Michela Berg, CHRM


Michela’s talent and work ethic were evident from her first contact with ProMotion Holdings as a marketing intern in 2010. Since then her careful management of her responsibilities led to her promotion to the position of general manager in 2013 and President in 2020. Michela holds a BA in Business Administration and holds a certificate in Human Resources Management from the University of Washington.

Sarah Fitzgibbon, CCR

Sarah Fitzgibbon, CCR

Vice President

Sarah’s passion for excellence in her own court reporting makes her a natural fit for managing client experience for court reporting and deposition services at B&A Litigation Services. Sarah earned her Bachelor’s in Business Administration in 2010.  After obtaining her BA, she enrolled at the College of Court Reporting.  Sarah was PMHG’s staffing supervisor until she earned her CCR.

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Prolumina Corporate Communications

2200 6th Ave Ste 425

Seattle, WA 98121